The Mission

Bend prides itself on four foundational commitments — body positivity, eco-consciousness, gender neutrality and human decency. Specializing in comfortable, everyday clothing, Bend Lifestyle intends to honor self-expression through fashion without sacrificing ethical values. 

We want to be a brand you can trust, look up to, and are proud to tell your friends and family you support. We ask the big ethical questions on our end so you know when you are buying from our company, you don’t have to.


Bend Lifestyle has four foundational commitments:

  • Body positive: Bend Lifestyle creates clothing for all bodies intended to make you feel as good as you look when you get dressed in the morning.

  • Eco-conscious: While acknowledging that all creation ultimately has environmental impact, we take measures to minimize our environmental impact through sustainable materials, responsible sources and limiting production.

  • gender Neutral: All items we produce are genderless and designed to be worn by humans falling anywhere on the diverse gender spectrum.

  • human Decency: We do our very best to ensure all humans involved in the process of creating your garment work in adequate conditions and make appropriate wages.


Your thoughts, experiences and ideas are important. We encourage you to reach out to us if you have ideas on how we can improve our alignment with these values.