The Vision

Bend Lifestyle is a brand with a vision — if each one of us can bend small elements of our lifestyles, we can generate powerful, collective action that redefines the future.

Bend was founded on the recognition of fashion as a sacred form of self-expression. Fashion, both historically and presently, is a form of radical rebellion used by people with marginalized identities who, when expressing their truest self through the way they dress their bodies, may risk comfort and even safety. Bend seeks to cultivate a world where everyone has access to the liberation of living every day as their truest, most authentic self, and for this liberation to not only be accepted, but to be celebrated.

As consumerism has overcome our planet, the innate needs of humans -- to express creative energy, to belong and to do good — have not changed. Bend seeks to find ways to meet these individual human needs through fashion, art, design and thought, while remaining conscious of the needs of the planet and larger society. 

We seek to offer a fashionable alternative. When you make the choice to buy from Bend Lifestyle instead of a large multimillion dollar company, we want you to know you are committing a small act of rebellion. You are participating in a redistribution of financial power from big corporations that profit off of the hard work of people with marginalized identities, environmental irresponsibility and overconsumption, back to the independent artist, the working class and the small businesses that make choices from a base of strong morals rather than margins of profit.

We don’t want you to buy lots and lots of things, we want you to buy the right ones when you choose to buy. We hope these conscious choices trickle into other aspects of your lifestyle. When you buy Bend, you are allowing me, an independent designer, to survive in this society while remaining as in line with my values as possible. When you buy Bend, you are joining a community of individuals that value continuous movement towards ethical, conscious consumption, who want to look great while doing it.